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Webinar on PET and the Consumer: Building Awareness with Social Media and Communications.

Webinar on PET and the Consumer: Building Awareness with Social Media and Communications.


Dear all,


As you all know we are making great progress with our Communication Campaign!

The project is self-financing, independent from the operational budget of PETCORE.

With the initial financial support of several of our members, for which we are extremely grateful, we were able to commission two high-quality communication agencies (Fleishman Hillard and Fehr Advice).

Given the level of expertise of these agencies, some of our members kindly agreed to invest additional resources. However, unfortunately, despite this generosity, we are still missing the necessary finance to fully achieve our Communication Campaign, which we think is a key element for the promotion of PET.

Therefore, due to the currently growing interest in PET Recycling, Petcore Europe is organizing the third in a series of 2021 online webinars on: “PET and the Consumer: Building Awareness with Social Media and Communications”  



Please note that the price is higher than usual, given that it is a more comprehensive event (half day). All financial contributions will help us to achieve greater results via our Communications Campaign.

We are counting on your continued support through your registration and active participation. We would also welcome support in promoting the webinar through your network (email, LinkedIn Twitter) by sharing our post.

Let’s not forget PET is the cornerstone of ensuring the sustainability of our business and therefore communication and education of the benefits of our products is essential: listen and learn fruitful tips and tricks from industry experts from across the globe to directly support your business and our industry.













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About Petcore Europe

Petcore Europe is the association representing the complete PET value chain in Europe since 1993.

Its mission is to ensure that the entire PET industry is well aligned to enhance its value and sustainable growth, to represent the PET industry before the European institutions and other stakeholders, to ensure that PET is positioned as an outstanding packaging material and recognised as environmentally sound, to support and validate innovative packaging solutions from a recycling perspective, and to work with all interested parties to ensure a continuous increase of PET post-consumer collection and recycling.

PET (PolyEthylene Terephthalate) is a strong but lightweight form of polyester. It is used to make containers for soft drinks, juices, drinks, water, edible oil, fresh food and dairy as well as household cleaners and other non-food applications. PET bottles and food containers, such as sheets and trays are perfectly recyclable while they help to reduce CO2 emissions and food waste.

Petcore Europe
Avenue de Broqueville 12
1150 Brussels, Belgium