Invitation for the webinar “PET and the Consumer: Building Awareness with Social Media and Communication”

Dear all, as you know Petcore is proactively intensifying our communications activity as agreed by the Board as part of our key objectives for 2021. Improved and continuous communication is the cornerstone of our public affairs and advocacy activities. Through previous market research we have learnt that the general level of education of our products amongst policymakers, as well as the public at large, is extremely limited. This undermines our ability to influence the political, policy and legislative frameworks at EU and national level which underpin our development, growth and ultimate success of our industry.

 

We believe we have a singular opportunity as part of the EU’s circular economy project to underscore our credentials as an entirely recyclable and ecological product. Without more consistent communication, we will continue to struggle to ensure policymakers recognize the unique nature of our product in comparison to other, less ecologically friendly forms of plastic.

 

In order to ensure you and your colleagues are better versed in the art of communicating the value-added of our products, we have organized a tailored communications webinar. This event will serve as an essential educational tool, providing you with skills to succinctly communicate the value-added benefits of PET. This will not only support our industry-wide policymaker advocacy efforts but will also improve your bottom line, through more articulate and convincing direct client dialogues.

 

Please find the link to the webinar: PET & the Consumer: Building Awareness with Social Media and Communication 20th May: Register now.

 

If you have any questions, please do not hesitate to get in touch.

 

We look forward to welcoming you on 20th May.